Marketing your Contract - Freelance - Virtual Business


Any successful business owner must spend time and expense to market their business, services, and products. There are several ways to successfully market your business, with little or no cost. Before marketing your business, you need to ask yourself what market you are targeting, whether this market is local, national or international, and make a marketing plan of attack.

Web Site

A web site is vital to a successful virtual business. Your web site provides clients with your contact information, information about your business 24/7, and it promotes your business by allowing your customers to view your services.


This is a great way to keep in contact with current clients and promote your business to potential clients in your target market. When considering utilizing newsletters emailed to potential clients, you must comply with the Can-Spam Act.

To comply with the Can-Spam Act, the following criteria must be met within your newsletter:

You must state on your newsletter that it is an “advertisement”

Your email address “To” and “From” must include the originating domain, and your email address and subject line can’t be deceptive

You must provide your name, address, telephone number and email address

You can’t send a newsletter to any business or individual whose web site publishes notice prohibiting the use of its email address for sending advertisements

You must provide an opt out not to receive any further emails


If your target market is local, a cost-effective marketing approach is to design a postcard or mailer, which describes your business, services you provide, and contact information, and mail them. This can be a costly approach if your target market is national or international.

Online Networking

Online networking is a great way to build business relationships, share business ideas and get the word out about your business. There are several great online networking groups. You should set aside at least 10 minutes a day for online networking. It will pay off.

Check out the following online networking groups:


Local Networking

If you are concentrating marketing locally, going to local networking functions is a must. You will build professional relationships within your community that will be priceless to the growth of your business. Check with your local Chamber of Commerce, and other local business groups on how to join their networking community.

Public Relations

There is no better free advertising opportunity than utilizing public relations in local and online newspapers and magazines. Any time you reach a milestone in your business, you should write a public relations article and request that it be published. Milestones can include the opening of your business, changes in your business, and any continuing education or certificates you receive that relate to your profession.


A great way to get noticed is to write articles and publish them online, add them to your web site, and request magazine publishers to publish them in their magazines. Writing articles on the subject of your business shows the public that you are knowledgeable in the services your business provides.


You have a web site, so why should you have a blog?A blog is a great way to express yourself, show off your professionalism and provide potential clients or the general public, information about your business, how it works, statistics, and articles. In order for a blog to be successful, you will have to put in time every day to maintain your blog, by adding new content. A stale blog does not attract new visitors. Do not replace your web site with a blog. Your web site will attract more visitors, most of the time, than a blog will. You can view The Virtual Paralegal’s blog as an example. Here are a few great web sites that offer free blogs:


Author: Dawn M. Draper, owner of The Virtual Paralegal - Contract, Freelance Paralegal Services


NOTE:  The Virtual Paralegal cannot provide legal services to individuals.  We can only provide paralegal services to attorneys in good standing with the American Bar Association, State Bar Association and Local Bar Association.  If you are in need of legal assistance and you are not an attorney, you must seek the advice of an attorney.  Please do refrain from emailing The Virtual Paralegal with requests that are not made by a bona fide attorney in good standing as mentioned previously.


Rates will be based on an hourly rate of $45.00 per hour plus expenses incurred including, but not limited to, long distance telephone calls, postage and purchase of any special software necessary to complete the task. Time to complete the job will be estimated and any projects estimated over $200.00 will require a 50% down payment. The Virtual Paralegal requires a signed contract, which outlines the project details, prior to beginning any work.

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